Fighting childhood obesity is something that really tugs at my heart strings. I really enjoyed coaching kids soccer, watching them learn and have fun while running around. I also know how much obesity effects kids emotionally, absolutely demolishing their self-esteem.
Nike is working to fight the fat with their NikeGO program. The long term goal is to get full time P.E. classes back in schools. They are funding after school programs, providing places for kids to play, making donations to parks and giving grants to schools, clubs and anyone dedicated to children's physical fitness.
You can help support NikeGo by recycling your gym shoes. The recycled shoes are used to make sports surfaces for kids to play on. There are other ways you can help the cause as well.